Keyword selection
We look for phrases with buying intent, and in Polish. Then we cut the ones that quietly burn the budget.
Google Ads management
Advertising where you can see the cost of one enquiry
We run campaigns for companies operating in Poland. We measure phone calls and form submissions, not clicks - because only those mean an actual customer.
250 PLN net / month + 10 %
Live in 3 days
The Ads account stays yours
Scope of the service
What we do with your budget
You pay the advertising budget directly to Google. We charge for the work, so we have no interest in you spending more than you should.
Ad copy
Every ad names the town and one measurable fact. We test several variants at once rather than guessing.
Conversion tracking
Phone taps, email clicks and form submissions go into Analytics as events and feed back into Ads.
Weekly optimisation
We switch off what does not work and move budget to where enquiries actually arrive. Report every month.
Money
What it really costs
The service is not split into packages - it is one full account management. The cost has three parts, and it is worth separating them before we talk about effectiveness at all.
|
Campaign setup keyword research, customer profile, configuration, launch |
500 PLN net one-off |
|---|---|
|
Ongoing management optimisation, reports, consultation and up to 2 h of support |
250 PLN net per month |
|
Share of ad spend active management, monitoring, testing new strategies |
+ 10 % per month |
|
Advertising budget paid directly to Google, we never touch it |
500-1 500 PLN per month |
Worked example
With an advertising budget of 1 000 PLN a month, our fee is 250 PLN + 10 percent of 1 000 PLN, which is 350 PLN net a month, plus 500 PLN net once for building the campaign. We help set the budget based on search volume in Google and on what your competitors spend.
What you keep
- The Google Ads account is registered in your name
- You are the owner, we only have management access
- You can switch the campaign off in one click
- No notice period and no minimum term
- Historical data stays with the account, not with us
When Ads is the wrong choice
Below 500 PLN of ad spend the campaign does not gather enough data for Google to learn who your customer is, and the money goes nowhere. If that is too much to start with, we will say plainly that you should begin with SEO instead.
Choosing
SEO or Google Ads?
Google Ads
The phone rings from day one, and stops the day you switch off the budget. You pay for every click.
Sensible when you need customers now.
SEO
Takes months to build, then works without paying per click. The effect stays even when you stop paying for the management.
Sensible when you think about the business in years.
Most often the sensible move is starting with Ads while building SEO in parallel, so that after six months you can come off the advertising budget.
Free quote
Let us work out what one enquiry would cost you
Tell us what you sell and where. We will estimate the click cost in your industry and how much budget makes sense to start with.