Websites for hotels and apartments

Guests book with you, not with a middleman

We build websites for hotels, aparthotels, serviced apartments and holiday properties across Poland. Each one has a single job: move the booking off a portal that takes 15-18 percent and onto your own site.

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12 accommodation businesses in our portfolio Booking engine wired into your PMS From 2 999 zł netto

The simplest arithmetic in this business

What not having direct booking costs you

Booking portals typically charge 15-18 percent per night. That is not a marketing fee - it is a fee for access to a guest who, half the time, would have typed your property name into Google anyway.

A property selling 20 nights a month at 300 PLN hands over roughly 1 000 PLN a month in commission, or 12 000 PLN a year. A website with direct booking at 2 999 PLN net pays for itself in three months and starts earning from the fourth.

We are not telling you to drop the portals. They bring you a guest who has never heard of you, and that is worth paying for. The point is that a guest who already knows you should not have to go through a middleman.

What moves a booking onto your site

Booking engine visible immediately, no hunting for it
Direct rate shown as lower than the portal, stated plainly
Room photos and descriptions the portal never shows
Language versions for your foreign guests
Fast on mobile, because that is where most guests book
Structured data so Google can show prices and ratings

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Property types

Every type of property sells differently

A hotel, an aparthotel and a serviced apartment building have different revenue models, different guests and therefore different site structures. It is hard to see from the outside, but it shows up in the numbers.

Hotel websites

A hotel sells rooms, breakfast, conference space and spa treatments, often to the same guests but at different points in the year.

Separate paths: leisure, business, conferences, events
Stay packages and seasonal offers as their own pages
Group and conference enquiry alongside normal booking
Room gallery with real floor area and amenities

Aparthotel websites

An aparthotel sits between two worlds: a hotel stay and a flat with a kitchen. The guest is looking for something different than in a hotel, and the site has to show that immediately.

Search by number of guests, bedrooms and dates
Each apartment on its own URL, indexable by Google
Long stays and rates that depend on length of stay
Owner section if the property is run as condo

Serviced apartments and condo

Here the site works in two directions at once: it sells nights to guests and convinces investors that the property is well run.

Catalogue of several addresses under one brand
Investor section with the revenue-share model
Owner panel showing results for their own apartment
Sales material for units and occupancy reporting

Integrations

Wired into the system you already run

You do not change your PMS and you do not keep a second calendar. The website plugs into what you have and stops being one more thing somebody has to remember to update.

PMS and availability

We connect over the API to whatever system you run the property in. Availability and rates flow to the site by themselves.

Channel manager

One calendar for the site, the portals and the phone. No more selling the same room twice for the same night.

Payments and deposits

Przelewy24, PayU, BLIK and cards. A deposit taken at booking means fewer empty holds in the calendar.

Measurement and Google

You see how many bookings came from the site, from which campaign and after which search term.

If you do not have a PMS yet, or the one you have is holding you back, we help you choose. We are not a reseller for any vendor and take no commission, which is why we can tell you a system is wrong for your size.

Beyond the website

We also run the rates

A website will not fix an occupancy problem if the rate has not moved since March. Revenue management is a separate service, from 1 500 zł netto a month.

Connected over the API

We plug into any PMS or channel manager. Your team keeps working in the same panel and learns nothing new.

Rates that move by themselves

Full rate plans: occupancy bands, maximum pax, length of stay, sales channel and date. Prices change by rule, not when somebody finds a free afternoon.